Adidas年青支線adidas NEO Label 男女裝便服及鞋履系列一向為青年人提供平易近人及舒適的潮流服飾產品，踏入2012年，除更新adidas NEO Label標誌，與青年人更親近外，品牌更邀得最近人氣爆燈、實力備受肯定的台灣型男彭于晏 (Eddie) 動感加盟，偕Angelababy出任品牌的全球代言人，彰顯「all go – live your style in NEO Label」的品牌理念，以青春至上的旗幟全新出發，開啟不一樣的青春新旅程！ 源自拉丁詞彙的NEO字母已加入設計中，寓意了全「新」開拓、從零探索、積極樂觀的品牌精神。今年春夏季，NEO Label的鞋履系列，其中的EZ DESERT BOOT以及以David Beckham打正旗號的NEO BBALL MID，先以時尚的mid-cut外形「潮」行街頭；NEO HIKE LOW就以遠足造型大打男裝outdoor風；而Wide Angle Collection旗下的CLEMENTE FRESH MID Wide、DERBY QT WIDE、FUN TOE MID WIDE及NEO CASUAL LO Wide等，則以相機的拍攝效果為主題，以色塊圖案製造創無限驚喜！

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